I’m passionate about helping brands build authentic relationships with their customers.
Hi, I’m Phoebe.
Consuming and creating content is my favorite thing to do. I cut my teeth as an editor at the luxury glossy Robb Report, where I covered dreamy five-star hotels and men’s fashion. There, I realized my passion isn’t cranking out content for the sake of it — it’s helping brands reach new audiences by telling their stories.
That lead me to Hawke Media, where I created data-driven content and copy for clients across a huge range of industries. My work has helped brands scale their site traffic, better convert customers, and stand out from the competition in increasingly crowded spaces.
Now, I’m looking to tell your story. I specialize in content creation, strategy, and editing — whether it be putting together SEO-backed editorial calendars, producing brilliant blog posts, conceptualizing sales-driving copy, or polishing your existing content to perfection.
Let’s Chat
Interested in learning more about how I can help your brand better connect to its audience? I’d love to connect!
What I Do
Leverage Data to Uncover Whitespace
It all begins with data. I use powerful SEO tools to understand the content and copy your audience is hungry for, and then spin up strategies to execute on key campaigns.
Create Quality Content & Copy
Well-crafted copy is my love language, and I’m passionate about creating content that prioritizes sparking connections and creating value for both brands and their audiences.
Build Story-Driven Creative Campaigns
Content should be the fuel that powers every marketing campaign. I create holistic digital marketing strategies designed to convert audiences to loyal customers.